Every Gen-Xer who watched TV knows the words to the limited script:
Boy 1: “What’s this stuff?”
Boy 2: “Some cereal. It’’s supposed to be good for you.”
Boy 1: “Are you gonna try it?
Boy 2: “I’m not gonna try it. YOU try it!”
Boy 1: “I’m not gonna try it.”
[enter lightbulb moment/stroke of genius here]
Boy 2: “I know! Let’s get Mikey!”
Boy 1: “He won’t eat it. He hates everything.”
Camera pans to Mikey, who has been given the unwanted bowl of cereal.
Mikey, completely unawares, starts eating and doesn’t stop.
Boy 1: “He likes it!! Hey Mikey!!”
Cue voiceover with a call to action about how Life Cereal is good or you, etc.
Never again could four words in simple succession immediately become the catch-phrase of the era.
You can read the full post here: He Likes It! Hey Mikey!
He Likes It! Hey Mikey!