He Likes It! Hey Mikey!

Every Gen-Xer who watched TV knows the words to the limited script:

Boy 1: “What’s this stuff?”

Boy 2: “Some cereal. It’’s supposed to be good for you.”

Boy 1: “Are you gonna try it?

Boy 2: “I’m not gonna try it. YOU try it!”

Boy 1: “I’m not gonna try it.”

[enter lightbulb moment/stroke of genius here]

Boy 2: “I know! Let’s get Mikey!”

Boy 1: “He won’t eat it. He hates everything.”

Camera pans to Mikey, who has been given the unwanted bowl of cereal.

Mikey, completely unawares, starts eating and doesn’t stop.

Boy 1: “He likes it!! Hey Mikey!!”

Cue voiceover with a call to action about how Life Cereal is good or you, etc.

Never again could four words in simple succession immediately become the catch-phrase of the era.

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