Living in the Past

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Living in the Past
Living in the Past
When Vegetarianism Was Weird

When Vegetarianism Was Weird

In the 70s, if you didn't eat meat, you were a freak.

Samantha Kemp-Jackson's avatar
Samantha Kemp-Jackson
Apr 26, 2024
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When Vegetarianism Was Weird
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Living in the Past is an email newsletter that recalls all things Generation X, the good, the bad and the ugly! Oh - and the hilarious as well. Some installments are free, some are for paid subscribers only.  Sign up here:

Woman holding a bowl of vegetables, looking skeptical

I remember when I first heard the term “vegetarian.”

What was that, anyway?

In the mid 1970s, it was something that was as novel as colour TV sets and microwave ovens.

In other words, it wasn’t a thing.

Sure - vegetarianism has been around for millennia, particularly in Eastern cultures, but here in the West, it’s a relatively modern undertaking. Yes - we’ve had vegetarians here for a long time, but it’s safe to say that for the most part, they’ve been in the minority. And as for veganism? Fuggeddaboutit. I don’t even think the word existed back then (okay, it probably did but it wasn’t used much at all). All this to say that in the groovy days of granola and quiche, there was almost always a meat component to accompany each meal. The vegetables were secondary and frankl…

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