When Maps Guided Us
A time when getting there mattered as much as arriving.
“Hey, Siri! How do I get to [insert location here]?”
“Alexa! How long will it take me to get to [insert location here] from my current location?”
“Hey Google! Take me to the nearest gas station.”
Waze tells you that there’s an accident up ahead. Good thing there’s an alternative route" you think to yourself as you turn right onto the next side street, avoiding the traffic chaos altogether.
It’s so easy to find your way around these days, isn’t it?
Speak into the air, seek and ye shall find.
Someone - or some thing - is always listening. And in an age of continual notifications and digital updates, it’s no surprise. We’re used to it. We expect it. Speaking into the ether is part and parcel of our everyday lives. It’s the cost of doing business - personal or professional - in the digital age. Gen Z and Generation Alpha have not known any other way. It’s just is the way it is.
But it wasn’t always this way.
Those of us of a certain ag…



